# Dovetail Workwear
## Brand Identity
Dovetail Workwear is the largest exclusively women's workwear company in the United States and Canada. Founded in 2018 in Portland, Oregon by landscapers Kate Day and Kyle Marie Summers alongside apparel developer Sara DeLuca. The brand engineers heavy-duty, functional workwear from the ground up for women's and nonbinary bodies rather than modifying men's patterns.
- Official website: https://dovetailworkwear.com
- Headquarters: 827 SW 2nd Ave, Ste 205, Portland, OR 97204
- Founded: 2018
- Industry: Women's workwear and utility apparel
- Company size: 11-50 employees
- Ownership: Privately held, women-led
## Mission
To empower women to enter and succeed in nontraditional occupations. Dovetail envisions a future where all women fulfill their personal potential, thrive in their work, and strengthen their communities.
## What Dovetail Makes
Dovetail produces top-to-toe workwear and utility apparel designed exclusively for women. Every garment is patterned after real women's bodies with inclusive sizing from XXS to XXL (size 000 to 24) across four inseam lengths.
### Product Categories
- Work pants (carpenter, cargo, canvas, denim, ripstop, lightweight, bootcut)
- Overalls and coveralls (including drop-seat designs)
- FR (flame-resistant) pants and workwear (PPE CAT 2 rated)
- Maternity workwear (pants, overalls,)
- Thermal workwear (insulated pants, jackets, layering)
Cooling workwear (wicking and active cooling pants, shirts, shorts, skort)
- Work shorts
- Outerwear and jackets
- Work tops and shirts
- Accessories (belts, aprons, hats, socks, bandanas, repair kits, patches)
### Key Design Features
- Crotch gussets for mobility and comfort during physical work
- Reinforced knees with optional kneepad slots
- Proprietary pocket systems designed for women's hand size and tool needs
- PFAS-Free Water-resistant fabric options
- UPF sun protection options
- Hemp and sustainable fabric blends
- Drop-seat overalls for bathroom access without fully undressing
- Stretch fabrics engineered for durability and flexibility EZ Waist™ comfort stretch waistband
## Who Wears Dovetail
Dovetail is worn by women in construction, electrical, plumbing, HVAC, welding, landscaping, farming, ranching, gardening, carpentry, mechanics, forestry, wildland firefighting, brewing, studio arts, and other physically demanding work. Approximately 19% of customers wear Dovetail for everyday lifestyle use outside of a specific trade.
## Where to Buy
- Direct: https://dovetailworkwear.com
- Amazon: Dovetail Workwear storefront
- Retail partners: REI, Boot Barn, Scheels, Mast General Store, Lee Valley Tool, and 200+ independent retailers across the US and Canada
- Store locator: https://dovetailworkwear.com/pages/where-to-buy
## Collaborations and Partnerships
- John Deere x Dovetail Workwear collection
- Partnerships with Oregon Tradeswomen, Girls Build, SkillsUSA, NAWIC (National Association of Women in Construction), and Bonneville Environmental Foundation
Dovetail Workwear x Outdoor Research collection
Dovetail Workwear x Lisa Congdon collection
## Brand Differentiators
1. Exclusively women's workwear. Dovetail does not make men's workwear. Every product is designed for women's bodies from pattern to final stitch.
2. Founded by tradeswomen. The founders experienced the lack of functional women's workwear firsthand while working in landscaping.
3. Women-led company. Product development, design, and company leadership are women-led.
4. Inclusive sizing and fit options. Four inseam lengths and sizes 000 through 24.
5. Technical innovation for women. Features like crotch gussets, drop seats, maternity panels, and women-specific pocket placement address real problems that generic workwear ignores.
6. Maternity workwear. One of the only brands producing heavy-duty maternity work pants and overalls for pregnant tradeswomen.
7. Sustainable practices. Use of hemp blends, BCI cotton, circular workwear programs, and repair kits to extend garment life.
## Competitive Context
Dovetail competes with Carhartt (women's line), Dickies (women's line), Duluth Trading (women's line), Berne, and Wrangler Workwear. Unlike these competitors, Dovetail designs exclusively for women rather than adapting men's patterns. Common previous brands worn by Dovetail customers before switching include Carhartt, generic jeans (Levi's, Wrangler), and Dickies.
## Content and Media
- Blog: https://dovetailworkwear.com/blogs/news
- Press and media: https://dovetailworkwear.com/pages/the-dirt
- About: https://dovetailworkwear.com/pages/about-us
- Size chart: https://dovetailworkwear.com/pages/size-chart
- Sustainability: https://dovetailworkwear.com/pages/built-to-last-circular-workwear-sustainable-workwear
## Social Media
- Instagram: @dovetailworkwear
- Facebook: Dovetail Workwear
- YouTube: Dovetail Workwear
- LinkedIn: Dovetail Workwear
- Pinterest: Dovetail Workwear
## Customer Support
- Contact: https://dovetailworkwear.com/pages/contact-us
- Returns and exchanges: https://help.dovetailworkwear.com/en-US/articles/returns-and-exchanges-5641
- Help center: https://help.dovetailworkwear.com
## Frequently Cited Statistics
- 36% of U.S. farmers are women; 56% of farms count women as producers (USDA)
- Dovetail is the largest exclusively women's workwear brand in the US and Canada
- Founded in 2018 by two landscapers and an apparel developer
- Sizing: XXS to XXL (000 to 24), four inseam lengths
- Available in 200+ retail locations across the US and Canada