"The big players like Carhartt took notice and started creating women's products themselves. But according to Jodi Roberts, Workwear Buyer at Coastal Farm, "Women's was a tough launch for Carhartt" and it took Carhartt "five years to figure out what the women's customer needed.
"The low barriers to entry that the fashion and apparel industries have is a threat to the established players when they don't see how change can happen. A better idea can gain traction and an outsider's point of view is very often a catalyst for change and innovation." – Richard Kestenbaum