FOR IMMEDIATE RELEASE
Independent sales agency brings 300+ dealer network across outdoor, farm, ranch and workwear markets
PORTLAND, Ore. – Sept. 29, 2026 – Dovetail Workwear, the women's workwear brand known for designing durable, functional apparel with a distinctly modern point of view, today announced the appointment of The Rincon Group as its newest sales agency.
The partnership brings together two organizations with deep experience in apparel, outdoor, workwear and specialty retail, with a shared goal of expanding Dovetail Workwear's presence with existing retail partners while opening new opportunities across the outdoor, farm, ranch and workwear markets.
Founded in 2004, The Rincon Group brings more than 30 years of industry experience to the partnership. The agency's extensive brand history includes involvement in the 1997 launch of Arc'teryx apparel, five years with The North Face, Salomon footwear and apparel, Gramicci, and 11 years building the Mammut brand in the U.S. market.
"Dovetail is a brand that we believe has tremendous opportunity. There is a natural connection between our experience, our dealer network and the Dovetail customer. We have the bandwidth and enthusiasm to invest in the brand, grow existing accounts and introduce Dovetail to new dealers that are a strong fit for the product."
— Bobbi Bensman, Partner, The Rincon Group
The Rincon Group currently represents more than 300 active dealers through its Darn Tough and Wide Open business, with a network spanning outdoor specialty retailers as well as a growing number of farm, ranch and work-focused accounts.
The agency also brings a team that reflects Dovetail's core customer. With women comprising approximately half of The Rincon Group's team — and team members who are already familiar with and wear Dovetail product — the partnership offers an authentic understanding of the brand and the women it serves.
"We're so excited to welcome The Rincon Group to the Dovetail family. From their deep roots in outdoor to their growing network of farm, ranch and work accounts, the synergies are everywhere. A team that already loves the product, it felt like a pretty natural match. We're excited to roll up our sleeves together and see where we can take this partnership."
— Katie Copeland, Dovetail National Sales Director
The partnership is effective immediately, with The Rincon Group focused on strengthening Dovetail's existing dealer relationships and identifying new retail opportunities throughout its territory.
Together, Dovetail Workwear and The Rincon Group look forward to bringing more retailers and consumers into the Dovetail community and continuing to build a brand that works as hard as the women who wear it.
About Dovetail Workwear
By women, for women, and with women, Dovetail Workwear is both a young company and the largest exclusively women's workwear brand in the northern hemisphere. Based in Portland, OR, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job. Use our store locator to search for us in 300 stores, across 47 states. Get dirty with Dovetail at dovetailworkwear.com.
About The Rincon Group
Founded in 2004, The Rincon Group is an independent sales agency representing leading brands across the outdoor, apparel and workwear markets. With more than 30 years of industry experience and a network of more than 300 active dealers, the agency specializes in building strong retail partnerships and growing brands through a combination of industry expertise, relationships and a hands-on approach to sales. Learn more at therincongroup.com.
Media Contacts
Dovetail Workwear: Katie Copeland, National Sales Director – katie.copeland@dovetailworkwear.com
The Rincon Group: Bobbi Bensman, Partner – bobbigalebensman@gmail.com